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Eurasian Society of Educational Research
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Eurasian Society of Educational Research
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Christiaan Huygensstraat 44, Zipcode:7533XB, Enschede, THE NETHERLANDS
Research Article

Intermediality in Student Writing: A Preliminary Study on The Supportive Potential of Generative Artificial Intelligence

Zhadyra Smailova , Saule Abisheva , Кarlygash Zhapparkulova , Ainura Junissova , Khorlan Kaskabassova

The proliferating field of writing education increasingly intersects with technological innovations, particularly generative artificial intelligence (.


  • Pub. date: July 15, 2025
  • Online Pub. date: May 29, 2025
  • Pages: 847-857
  • 70 Downloads
  • 446 Views
  • 0 Citations

How to Cite

Abstract:

T

The proliferating field of writing education increasingly intersects with technological innovations, particularly generative artificial intelligence (GenAI) resources. Despite extensive research on automated writing evaluation systems, no empirical investigation has been reported so far on GenAI’s potential in cultivating intermedial writing skills within first language contexts. The present study explored the impact of ChatGPT as a writing assistant on university literature students’ intermedial writing proficiency. Employing a quasi-experimental design with a non-equivalent control group, researchers examined 52 undergraduate students’ essay writings over a 12-week intervention. Participants in the treatment group harnessed the conversational agent for iterative essay refinement, while the reference group followed traditional writing processes. Utilizing a comprehensive four-dimensional assessment rubric, researchers analyzed essays in terms of relevance, integration, specificity, and balance of intermedial references. Quantitative analyses revealed significant improvements in the AI-assisted group, particularly in relevance and insight facets. The findings add to the research on technology-empowered writing learning.

Keywords: Artificial intelligence, automated writing evaluation, ChatGPT, intermedia, transmedia.

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