Advertising or promotion management analyses, plans, and monitors programs to create target market exchanges and achieve institutional goals. Early childhood education (ECE) is an educational institution needing advertising management. This study examines the implementation of ECE advertising management in terms of challenges, opportunities, and developments. This study showed two major areas: 1) practitioners were more innovative and creative in using technology to develop advertising management, and 2) the educational institution got better recognition from society, especially parents. This study uses the literature study method, assisted by the publish perish application, to find reference sources related to educational advertising management for ECE. The study showed that the ability of schools and teachers to provide services based on consumers’ demands influenced the implementation of organisational advertising management challenges. Meanwhile, advertising management developments were sometimes affected by the actions of the advertising media. Social media informed consumers about the institution without spending more money and effort.

The need for early comprehension of scientific concepts in elementary school students is crucial. However, studies have indicated that some students lack a fundamental understanding of such concepts, highlighting the importance of effective teaching methods to improve scientific literacy at an early age. Therefore, this study aimed to determine the ability of Project-Based Learning in Science, Technology, Engineering, Art, and Mathematics (STEAM-PjBL) to improve students' scientific literacy, knowledge, and application of foundational scientific principles. A quasi-experimental methodology was employed, involving 22 female and 26 male fourth-grade elementary school students as participants. The study administered a Scientific Literacy Test (SLT) treatment to the students, followed by unpaired and paired t-tests to examine the impact of the STEAM-PjBL model on their scientific literacy skills. The results showed that STEAM-PjBL improved students' scientific literacy skills significantly more than traditional instruction. The experimental group outperformed the control group in the post-test, indicating the effectiveness of STEAM-PjBL. Therefore, the study recommends the adoption of the STEAM-PjBL model by elementary school teachers to improve students' understanding of fundamental scientific concepts.

Momentum-impulse requires critical thinking skills, and teaching should be encouraging for students. Critical thinking skills can be fostered through inquiry-based learning. During the COVID-19 pandemic, familiar learning media were used for students. Therefore, it is necessary to develop creative learning media. This developmental research aimed to create a momentum-impulse e-book based on inquiry supported by infographics (MIB -In-graph) to enhance students' critical thinking skills. The developmental model was a 4D model with field testing, i.e., a pretest-posttest control group design with three classes. Descriptive analysis showed that MIB-In-graph, an Android application, received a good average rating in content, worksheets, and forms. Students’ responses were very positive. Mixed design ANOVA showed that the mean score of students’ critical thinking skills increased significantly from the pretest to the posttest in each class and students’ critical thinking skills in the experimental class was more salient than control class 1 and control class 2. The highest difference in mean scores was in the experimental class. The differences were influenced by various factors such as learning approaches, media use, pictures, and collaboration.

This research aimed to explore the influence of a robotic program using the robot kit "RoboBuilder RQ+110" on students' attitudes toward effective communication. The study used a quantitative research design and involved 475 grade 4 (10 years old) students from Malaysia's Selangor and Malacca states. A quasi-experimental research (pre-test & post-test) approach with control and experimental groups was adopted, and the data were analyzed with inferential statistical test and repeated measures analysis of variance (ANOVA) using SPSS 25 software at 0.05 significance level. Questionnaires were administered to collect data from the experimental and control groups. The results showed statistically significant changes (α ≤ .05) in attitudes toward effective communication for the experimental group that received a robotics program compared with the control group. The study results suggest that innovative technological tools or programs such as robotics programs are recommended as innovative science, technology, engineering, and mathematics (STEM) program rooted in constructivism to improve students' attitudes toward effective communication.

This study addresses global concerns surrounding elementary students' science performance following the COVID-19, as a result of international tests such as Trends in International Mathematics and Science Study (TIMSS) highlight the ongoing challenges that urge the exploration of innovative educational approaches to improve science learning. This research employed gamification-assisted instruction and explored its impact on enhancing the understanding of science concepts and attitudes toward science class among fourth graders. The study adopted a quasi-experimental design and included an experimental group (ExG) that was taught using a gamification strategy and a control group (CoG) that was taught using a traditional method with a sample of 38 female elementary students from a public school in Jordan. Data were gathered using valid and reliable tools: the developed scientific concepts test and the Attitude Towards Science class measures. The ANCOVA analysis revealed that gamification significantly improves the acquisition of scientific concepts (η2=.208) and boosts a positive attitude toward science classes among elementary students (η2=.626). These findings encourage decision-makers to incorporate gamification into science teaching practices and methods.

Developing students' competency in constructing scientific explanations is a critical aspect of science learning. However, limited research has been conducted to explore the role of Generative Artificial Intelligence (Gen AI) in fostering this competency. Moreover, the factors influencing this competency development in the Gen AI-assisted learning environment remain underexamined. This study aimed to compare students' competency in constructing scientific explanations before and after participating in phenomenon-based learning with Microsoft Copilot and to investigate the factors influencing the development of this competency. A pretest-posttest quasi-experimental design was employed with 23 eighth-grade students from an all-girls school in Thailand. The research instruments included lesson plans for phenomenon-based learning with Microsoft Copilot, a competency test for constructing scientific explanations, and a mixed-format questionnaire. The results from the Wilcoxon Signed-Ranks Test revealed a statistically significant improvement in students' competency in constructing scientific explanations after the learning intervention (Z = 4.213, p < .001). Thematic analysis identified four key factors contributing to this development: (a) the role of Microsoft Copilot in enhancing deep understanding, (b) connecting theories to real-world phenomena through learning media, (c) collaborative learning activities, and (d) enjoyable learning experiences and student engagement. These findings suggest that the integration of Gen AI technology with phenomenon-based learning can effectively enhance students’ competency in constructing scientific explanations and provide valuable insights for the development of technology-enhanced science education. 

This study examined the impact of reading journals on the development of English as a foreign language (EFL) reading comprehension and engagement, while also analyzing participants' perceptions of the learning process. A mixed-method design was applied to a sample of 80 second-year senior high school students (aged 15–18) with A2 proficiency. Using a quasi-experimental approach, participants were divided into an experimental group that kept journals and a control group that followed traditional instruction. Data were collected through pre- and post-tests, student questionnaires, and thematic analysis of the journals. Results showed significant improvements in reading performance among students in the experimental group. Students also reported better vocabulary retention, improved ability to identify main ideas, and greater confidence. Reflections revealed increased engagement, critical thinking, and autonomy. However, learners faced challenges such as complex grammar, summarization, and time constraints. Overall, the findings suggest that reading journals can be an effective strategy to support EFL reading comprehension and foster deeper interaction with texts.

This study investigates the effectiveness of scaffolded game development activities in enhancing computational thinking (CT) skills among young learners using a graphical programming environment. While prior research highlights the value of block-based programming in CT education, few studies explore how structured scaffolding supports learners in completing full game projects. Grounded in Vygotsky’s Zone of Proximal Development and Wing’s CT framework, this study involved 310 participants aged 10 to 15, including their teachers, in a tiered sequence of programming tasks using mBlock programming platform. Learners progressed from basic to more complex programming constructs, namely, loops, conditionals, variables, and debugging, which are included in the development of a complete Pac-Man or Snake game. Quantitative results demonstrated significant improvements in CT skills across all age groups. Qualitative data revealed increased learner engagement, reduced programming anxiety, and enhanced interest in computational problem-solving. The findings suggest that scaffolded game development is a promising strategy for early CT instruction, offering both cognitive and affective benefits. This work contributes to current literature by demonstrating how structured support and creative programming tasks can jointly promote CT proficiency and learner motivation in foundational computing education.

Higher-order thinking skills (HOTS) are important for students to improve their ability to analyze, solve problems, and use critical thinking. This research aims to measure the use of flipped learning to enhance students’ higher-order thinking skills. The scaffolding, questioning, interflow, reflection, and comparison (SQIRC)-based flipped learning model is used in this research. It is a combination of online and face-to-face learning that provides opportunities for students to be more active and independent in learning. This model can improve students’ critical thinking skills, as seen from learning outcomes. This research is a quasi-experimental study using 43 students in the Introduction to Accounting course, divided into a control group and an experimental group. In the Introduction to Accounting course, HOTS is essential because this course emphasizes theory and requires the application of the theory in solving problems in accounting records. The results found that implementing the SQIRC-based flipped learning model increased student learning outcomes from pre-test to post-test, and the learning outcomes of the experimental group were higher than those of the control group.